Previous Topic

Next Topic

7. Evaluate outcomes and plan the next steps

Measuring the success of your campaign is the only way improve your next marketing effort. Each time the cycle repeats itself, you become more efficient at honing your message, delivering the right message to the right person, at the right time. As result, you are able to set ever higher goals for your organization, whether that be to acquire more members, log more donations, sell more products, or just plain get your message across.

The iMIS system provides you with analysis, workflow design, and communications tools to optimize the learning cycle throughout your organization.

The iMIS Value Cycle

See Also

The iMIS Value Cycle

1. Collect and manage data

2. Communicate

3. Manage responses

4. Analyze data

5. Create and distribute targeted messages

6. Create new revenue opportunities and manage transactions


ASI logo 10.6 Production Release. Updated 2/20/2006 1:11:13 PM
© Copyright by Advanced Solutions International, Inc. All rights reserved.