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Report Title: RFM Analysis Report

Report Name: RFMRunPreview.rpt

Description: Prints the number of individuals assigned to the group for each ranking group in the series, the least and most recent transaction date, the lowest and highest individual count of transactions, and lowest and highest individual transaction total. This report can be run as a preview or as a final report.

Driver Business Object: RFMAnalysis

Associated Query/Type: RFM Analysis by Name (Select at Runtime); use the default, select a query from the CORE (select RFMAnalysist> DefaultSystem> Queries> RFMList), or create a custom query. If you create a custom query, you must add the RFMAnalysis business object as one of the sources.

Query Filters/Parameters: RFMAnalysisName

Grouped By: RFMAnalysisName

Report Fields: Analysis Name, Date Created

Sub-report Fields: RFMRunPreviewRecencySub: Recency Ranking Group, Number of Contacts, Percentage, Earliest Contact, Latest Contact

Sub-report Fields: RFMRunPreviewFrequencySub: Frequency Ranking Group, Number of Contacts, Percentage, Lowest Count, Highest Count

Sub-report Fields: RFMRunPreviewMonetarySub: Monetary Ranking Group, Number of Contacts, Percentage, Lowest Amount, Highest Amount

See Also

Crystal Reports: RFM

Report Title: RFM Analysis Profile


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