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Campaign Management Overview

Use the Campaign Management module of the iMIS Marketing Suite to plan, create, and track multiple marketing campaigns. A marketing campaign is an organized set of appeals that you create to accomplish a single marketing goal, such as a fundraising event or public-awareness campaign. Each campaign can consist of multiple appeals, and you can establish multiple, independent campaigns that run simultaneously.

With iMIS Campaign Management, you can make sure your marketing budget is deployed efficiently:

In This Section

Campaign Management hierarchy

Campaign Management roles

Campaign Management versions

Campaign integration across iMIS modules

See Also

Campaign Management

Using Campaign Management

Managing Campaigns

Setting Up Campaign Management


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