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Monitoring and measuring performance

The marketing analytics features of the iMIS Marketing Suite provide the feedback needed to plan successful campaigns on an ongoing basis. This allows you to monitor the progress and performance of a campaign at many levels. You can view a real-time summary of the campaign's performance, including:

All statistics can be calculated for the source code, solicitation, appeal and/or campaign to provide the amount of summarization your organization requires. The available statistics include:

Effects of Events responses and on campaign performance

Campaign performance statistics are affected by event responses in the following ways:

Effects of Dues responses on campaign performance

Campaign performance statistics are affected by dues responses in the following ways:

See Also

Managing Campaigns

Planning a campaign

Defining a campaign

Creating an appeal

Creating a solicitation

Creating a source code

Creating a source list

Creating an insert

Defining costs

Managing responses

Example: Creating a fundraising campaign


ASI logo 10.6 Production Release. Updated 2/2/2006 10:25:16 AM
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