iMIS Campaign Management
Campaign Management is the powerful central command of the iMIS Marketing Suite. With this tool, you can:
- Define targeted multi-level and multi-stage campaigns aimed at achieving specific marketing objectives
- Manage list segments, multi-media deliver methods, and accompanying collateral
- Define lists, packages, requests, dates, and methods for individual mailings
- Communicate to target segments through a series of personalized solicitations
- Automate all follow-up actions to responses
- Track all efforts, responses, costs, and revenues at every level and stage and relate them back to the campaign
- Determine the campaign Return on Investment (ROI) and evaluate the success of different efforts within a single campaign
In addition, Campaign Management synchronizes related iMIS transactions to provide your organization with an up-to-date view of your business:
- Events/expositions
- Orders
- Fundraising
- Billing
- Non-monetary items
- Call for papers