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3. Manage responses

After the targeted message is delivered, the prospect does or does not respond. The iMIS Marketing Suite gives you the power to define and manage processes for either case.

See Also

The iMIS Value Cycle

1. Collect and manage data

2. Communicate

4. Analyze data

5. Create and distribute targeted messages

6. Create new revenue opportunities and manage transactions

7. Evaluate outcomes and plan the next steps


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