Previous Topic

Next Topic

4. Analyze data

Effective analysis allows you to target your time, energy, and budget to those pursuits which are most likely to be profitable. iMIS clients have an advantage when it comes to analysis: they have a central database that stores all of their important transactional, historic, and customer demographic data. Through analysis tools and reporting, your organization can improve marketing effectiveness.

See Also

The iMIS Value Cycle

1. Collect and manage data

2. Communicate

3. Manage responses

5. Create and distribute targeted messages

6. Create new revenue opportunities and manage transactions

7. Evaluate outcomes and plan the next steps


ASI logo 10.6 Production Release. Updated 11/22/2005 1:41:12 PM
© Copyright by Advanced Solutions International, Inc. All rights reserved.