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iMIS Recency, Frequency, Monetary Value (RFM) Analytics

RFM Analytics is an analytical tool that produces rankings of transactions by groups of customers. The process relies upon three core elements that turn transactional data into a three-dimensional score based on:

You can define rankings manually or automatically, based on specified criteria to:

See Also

iMIS Marketing Suite Modules

Marketing Suite integration

iMIS Campaign Management

iMIS Segmentation

iMIS Opportunity Management

Intelligent Query Architect (IQA)

Reports and Output Processes tools

Workflow Designer


ASI logo 10.6 Production Release. Updated 11/22/2005 1:41:28 PM
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