Effective analysis allows you to target your time, energy, and budget to those pursuits which are most likely to be profitable. iMIS clients have an advantage when it comes to analysis: they have a central database that stores all of their important transactional, historic, and customer demographic data. Through analysis tools and reporting, your organization can improve marketing effectiveness.
10.6 Production Release. Updated 11/22/2005 1:41:12 PM
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