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Creating RFM Analysis Definitions

Define your RFM analysis definitions on the RFM Analytics portfolio. You must create the Population Query and Transaction Query before you create an RFM analysis definition, and you must create the queries in the Central Object Repository of the iMIS Framework Console.

Example of an RFM definition

Process for creating an RFM analysis definition

In This Section

Ranking Groups Automatically

Ranking Groups Manually

See Also

RFM Analytics

Understanding RFM Analytics

Implementing RFM Analytics

Generating Analysis Results


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