After creating your campaign, the next step is to create the campaign's appeals. An appeal is a series of related solicitations generated within a relatively short period for a single marketing campaign. These solicitations target an appeal for different but specific groups of contacts and prospects. Each appeal can consist of multiple independent solicitations. Avoid assigning the same product to an appeal multiple times. You must define an appeal before you can define a solicitation.
An appeal is also the level of a campaign where you link specific products, such as event functions, gifts, and pledges, to the campaign.
Make sure that all products are created in the appropriate iMIS modules before you link them to an appeal. The purchase of these products will be tracked to help you measure the campaign's success.
Fundraising events
Note: When you delete an event function after is has been linked to an appeal, the Appeal Product tab displays only the Function Code of the deleted function.
Fund raising products, such as gifts and pledges
Order products
To create an appeal
If the status is changed from Active to Inactive, the status of all child entities is set to Inactive.
If the status is changed from Inactive to Active, the status of child entities is not affected.
The status of a child entity cannot be changed to Active if any parent entities have an Inactive status.
To assign a product to an appeal
The added products display in the list of Selected Products.
Note: When you delete a product after it has been assigned to an appeal, the Appeal Product tab will display only the Product Code of the deleted product.
To edit an appeal
To delete an appeal
10.6 Production Release. Updated 12/2/2005 7:30:54 PM
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