Ranking Groups Automatically
RFM Analytics divides the number of groups specified using the following procedure when groups are ranked automatically:
- Sorts lists based on criteria (Recency, Frequency, and Monetary)
- Divides the population equally into the specified number of groups
- Starts at the top of the list and ranks each contact based on the group
- Creates an equal number of contacts for each group:
- The lowest-numbered group corresponds to the least desirable ranking
- The highest-numbered group corresponds to the most desirable ranking
- The last group may contain a different number of contacts than the other groups depending on the population and number of groups
- Some groups will be empty if the number of contacts is less than the number of groups
- Two contacts with the same score may be placed in different groups

Example of ranking groups automatically for RFM analysis