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Overview of Marketing Suite

Balancing the goals of your organization with the needs of your contacts is a complex process. You need to effectively analyze vast amounts of data and act on that analysis to grow more successful in carrying out your business objectives. In this way, your organization creates a learning, increasing revenue and productivity.

The iMIS Marketing Suite offers a powerful, multi-tiered framework of interconnecting features focused on supporting your organization's marketing efforts:

Use the iMIS Marketing suite to plan and implement mass communications to contacts, members, donors, new prospects, or other targeted groups. With the Marketing Suite, your organization can deliver consistent, individualized messages to your contacts, manage the responses, and identify opportunities to be pursued.

In This Section

Marketing Concepts

The iMIS Value Cycle

iMIS Marketing Suite Modules

Three Models for Using the iMIS Marketing Suite

See Also

iMIS Marketing Suite

Campaign Management

Segmentation

RFM Analytics


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