iMIS Segmentation
Segmentation gives you the power to define groups within your iMIS database to help you target your marketing efforts. With Segmentation, you can:
- Precisely define market segments and respond rapidly to market changes
- Efficiently allocate your marketing resources
- Get the right message to the right person at the right time
- Generate accurate lists with no duplicates and no drop-offs
- Assign unique source codes to segments for analysis
- Perform effective strategic planning
- Export segments in variety of formats to outsource delivery services
With the list acquisition features of Segmentation, you can:
- Rent lists of prospects
- Format brokered lists
- Import lists into iMIS with one click
- Manage multiple lists