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5. Create and distribute targeted messages

By precisely defining target markets, you can refine campaign messages with great accuracy. And you can measure the response rate to the messages for specific groups of people.

See Also

The iMIS Value Cycle

1. Collect and manage data

2. Communicate

3. Manage responses

4. Analyze data

6. Create new revenue opportunities and manage transactions

7. Evaluate outcomes and plan the next steps


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