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The iMIS Value Cycle

The iMIS Value Cycle is based on the concept of closed-loop marketing. With the iMIS Marketing Suite, you can make insightful, cogent sense out of patterns that may have been buried deep within the data base and act on them. The actions in the iMIS Value Cycle are:

In This Section

1. Collect and manage data

2. Communicate

3. Manage responses

4. Analyze data

5. Create and distribute targeted messages

6. Create new revenue opportunities and manage transactions

7. Evaluate outcomes and plan the next steps

See Also

Overview of Marketing Suite

Marketing Concepts

iMIS Marketing Suite Modules

Three Models for Using the iMIS Marketing Suite


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