Basic Campaign Management
If your organization plans fairly straightforward marketing campaigns, Basic Campaign Management can meet your needs:
Track budgets at the appeal level.
Create and associate inserts and messages with source codes.
Associate lists with basic source code information.
Advanced Campaign Management
For more complex marketing campaigns, Advanced Campaign Management gives you the power to efficiently manage and track multiple, multi-tiered campaigns:
Track budgets at the appeal level or at the source code level.
Associate lists with overhead costs, predicted response rates, target revenue, last drop date, source code type, list member type, and list type.
Capture responses to solicitations automatically.
Generate statistical data.
10.6 Production Release. Updated 11/22/2005 1:41:52 PM
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