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iMIS Exposition Terminology

The following terms are used frequently in the Exposition Management module:

In This Section

Badges

Booth Inventory

Booth Preference Management

Classes

Company Conflicts

Exhibitor Products

Exhibitor

Exposition

Exposition Products

Fees

Linked Product

Mapping

Order

Product Conflicts

Prospect

Proximity

Reservations

Standard Report

Upsell

Wait Listing

See Also

Exposition Overview

Introduction

iMIS Exposition Management System Capabilities

iMIS Exposition Task List

Badges

Name tags given to each attendee/exhibitor to wear at an exposition. Badges are usually formatted with the individual's nickname or first name, enlarged for readability, and include various identifying information: full name, title, company, city, state. Badges can be marked with a color-coded strip to differentiate groups of attendees, such as members, nonmembers, and exhibitors.

Booth Inventory

Total number of items that have been generated for a particular booth product. For example, the total number of 10' x 10's would be the booth inventory for that product.

Booth Preference Management

Strategy for selling booths where preferences are assigned to exhibitors based on priority points or a ranking system other than the first-come, first-served method. This is typically used by organizations that use the lottery method of assigning booths. With booth preferences, exhibitors can select their first, second, and third choices for booths and are assigned preferences based upon specific criteria, such as how long they have been exhibiting and the amount of space they purchase.

Classes

Categories or types of exhibitors (for example, member, non-member, and staff).

Company Conflicts

Strategy that lets you identify companies that are in conflict with other companies. For example, the companies may be exhibiting the same or similar products and do not want their booths in proximity. By defining proximity areas, you can ensure that these conflicting companies do not exhibit their products or services close to one another.

Exhibitor Products

Product(s) or service(s) that exhibitors show, demonstrate, and/or sell.

Exhibitor

Individual representing a company who exhibits the company's products or services at an exposition.

Exposition

Large event featuring many companies exhibiting products and services usually associated with one another by the industry they serve or by a similarity of the products and services they exhibit.

Exposition Products

Products that are sold by the exposition organizers to the exposition participants, usually called exhibitors. Exposition products are most commonly booths but also include passes and other products, such as sponsorships and advertisements.

Fees

Amounts charged to exhibitors for the various exposition products. Fees can be set by exposition classes/types and by when a product is purchased.

Linked Product

Associates a "primary" or parent product with a "child" or secondary product. When exhibitors order a primary (parent) product, iMIS automatically adds the linked "child" product to the order.

Mapping

Translates one value into another. For example, iMIS might translate (map) a virtual address into a physical address.

Order

Commitment by the exhibitor to participate in an exposition by purchasing booth space and possibly some other exposition products.

Product Conflicts

Strategy for ensuring that companies exhibiting similar products do not exhibit in the same area. Product conflicts are managed by defining proximity areas and only assigning booths to companies exhibiting certain products in those areas.

Prospect

Contact who is likely to participate in an upcoming exposition.

Proximity

You can identify and define proximity areas as a strategy for managing company and product conflicts. Proximity is defined by location relative to certain areas of the floor, such as the Food Court, or relative to location, such as the Southeast Quadrant. You also can use proximity to group similar vendors together on the floor, such as in the Technology Center or the Education area.

Reservations

Companies can reserve exposition products without making a payment or placing an order. Exposition products are reserved in the Reservation window where you can assign booth numbers and proximity area. Not all organizations allow companies to reserve exposition products.

Standard Report

Pre-set iMIS report formats including rosters, labels, and statistical reports. Most standard reports allow you to select which records you want, and most let you override the sort order. However, you may be limited to the amount of control you have over the format or layout of the report.

Upsell

Associates a product with another product as an upsell potential. For example, an exposition may offer other products, such as show directory ads, market research rooms, and sponsorship opportunities. Via such relating, salespeople can view the upsell options available when marketing a specific product.

Wait Listing

Strategy that allows an exhibitor to be placed on a waiting list to purchase an unavailable booth or other exposition product. Exhibitors placed on a wait list have the opportunity to buy the exposition product when it does become available due to an order cancellation or expansion of the floor plan.


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