Previous Topic

Next Topic

Planning a campaign

By planning your campaigns carefully, you can make sure iMIS Campaign Management helps you and your staff work efficiently and effectively. The planning process includes:

Tips for campaign planning

Setting goals and defining performance criteria

The goals for your campaigns will be unique to your organization. You might set response rate goals, enrollment goals, sales goals, or budget goals. Make sure you define how you will track data to determine performance. The iMIS system collects extensive data and you have the power to prioritize the data and present it to stakeholders in a meaningful manner.

Defining the components of a campaign

A campaign is an organized set of appeals that you create to accomplish your marketing goal. The campaign can consist of multiple independent appeals and solicitations, for example:

Campaign organization example

Defining budget tracking level

In Advanced Campaign Management, you can track budgets at the appeal level or the source code level.

Budgets tracked at appeal level:

Budgets tracked at source-code level:

Identifying targets

Getting the right message to the right person at the right time is critical to the success of your campaign. Define the segment of prospects that you will be targeting for each solicitation. The iMIS Marketing Suite gives you the power to segment prospects with simple or sophisticated tools.

Defining solicitations

Plan the methods for communicating with your prospects. Each solicitation can be a combination of brochures, e-mail messages, promotional items, or whatever items you deem necessary.

See Also

Managing Campaigns

Defining a campaign

Creating an appeal

Creating a solicitation

Creating a source code

Creating a source list

Creating an insert

Defining costs

Managing responses

Monitoring and measuring performance

Example: Creating a fundraising campaign


ASI logo 10.6 Production Release. Updated 1/17/2006 4:20:59 PM
© 2009 by Advanced Solutions International, Inc. All rights reserved.