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Understanding Segmentation

Use Segmentation to create contact and prospect lists that segment the customers and prospects in your iMIS database according to demographic and behavioral patterns. You can use these lists in the Campaign Management module to target specific customers when setting up marketing campaigns. Segmentation enables you to more precisely define and respond rapidly to your markets, efficiently allocate your marketing resources, and perform more effective strategic planning. You can also export contact and prospect lists to send independent marketing messages (for example, for use by third-party fulfillment vendors).

You can access Segmentation from the iMIS Marketing Suite task list.

Example of a segment definition and a portion of the contact list generated for the segment

In This Section

Key Features: Segmentation

Task Map: Segmentation

Concepts and Terms: Segmentation

See Also

Segmentation

Implementing Segmentation

Managing Segmentation Jobs

Managing Segments in a Job

Managing Segmentation Lists


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